MEDIA TRAINING

Making friends. Our media trainings are titled "How To Make Friends With The Media" and are based on the premise that it is valuable to build longterm, positive relations with the news media.

Some people are surprised when they hear the premise to “make friends” with the media. They come into our trainings thinking of the media as a collective adversary — something or someone who’s out to get them. By the end of a seminar, though, most folks are excited about the concept and are eager to build their own relationships as they pursue their media plans.

The "Making Friends" media trainings are presented by Mark Hass and Michael Kesten, two veteran journalists with over 50 years experience between them. The positive media relations philosophy and news interview preparation techniques taught by Hass and Kesten will also help participants improve communications at work, in the business community, in community appearances, and with friends and family.